Australian Hypocrisy

I honestly now don't know what to think.One minute I think I've got these guys pegged, the next I'm floundering in confusion. In retaliation for slack given it recently over it's appraisal of newspoll The Australian now asserts that 'bias is in the eyes of the beholder':

'THE measure of good journalism is objectivity and a fearless regard for truth. Bias, nonetheless, is in the eye of the beholder and some people will always see conspiracy when the facts don't suit their view of the world. This is the affliction that has gripped, to a large measure, Australia's online news commentariat that has found passing endless comment on other people's work preferable to breaking real stories and adding to society's pool of knowledge.'

What I can't understand is why it's in the eyes of the beholder when the accusations are directed at them, and not when they direct them at others:

'As The Australian has observed on many occasions, the ABC continues to be afflicted by what seems to be almost an endemic bias.'

Indeed, on the very same page today they're having a go at the SMH for biased reporting. So how can we ever take these guys seriously?